About the Studio

I'm Will Hixson, a career creative director and brand designer based in Louisville. I help CPG founders build brands that look like they belong on the shelf — not just with prettier packaging, but a clear system buyers take seriously.

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I helped take Alani Nu from back-aisle GNC products to endcaps at Target and pallets at Costco, and I lead creative at Cornbread Hemp, now selling at Total Wine, Fresh Thyme, and over 2,500 stores nationwide.

 

I started Price Check Studio to bring that same work to brands who don't have a senior creative leader in-house.

My approach is shelf-first: if it doesn't win attention in two seconds on a crowded shelf, it doesn't matter how good it looks in a deck. My greatest joy comes when a brand comes to life in store, sitting, waiting to be picked.